Lafarge Cement SA

Here is an example of ‘bespoke’ training, created to the individual order of the client – Lafarge Cement S.A. The task set for our company was to increase the effectiveness and attractiveness of the Polish edition of the globally operating Sales Academy. Thus, we had to fit into the already existing concept and programme of the training, which is implemented in dozens of countries. The project concerned both VR materials for classroom training and training on learning stations. The training courses are delivered by Lafarge trainers.

What does the work look like in such a case?

As with any training we design, we start by identifying and analysing the client’s training needs. We conduct interviews and surveys with both training commissioners and prospective participants. We then design the training – in the case of VR training, this also means designing the scripts for the videos we will shoot for the client. All materials are reviewed by the client, so we can be sure that we reflect the company culture faithfully. Nothing spoils the impression of reality more than mistakes in ‘industry jargon’……

The next phase is the selection of actors suitable for the roles, filming and editing of the whole – the VR application and training on the e-learning platform. We recommend showing the finished product to a small group of testers and possibly improving it according to the client’s suggestions, before disseminating it on a wider scale – which is how it was done at Lafarge. The next important step is Train the Trainer – this allows internal trainers to get to know the training “inside out” and master working with VR. Last but not least – this training is conducted by the client’s internal trainers, with occasional support from IDEACENTER trainers.

szkolenia dla biznesu

Interesting facts and conclusions:

  • More than 90% of participants rated the VR exercises as attractive or very attractive.
  • The use of learning stations reduced learning time by 3 times compared to VR training with a trainer in the room
  • Exercises in VR increased participants’ learning experience by 6 times, compared to traditional training
  • The work started before the outbreak of the pandemic. Looking at it from the current perspective, it makes sense to choose learning station training rather than classroom training. Training on learning booths does not require direct contact between trainees and trainer, and does not force business travel. They can take place at any time while in the office.
  • The project resulted in 97 videos. Based on these, 78 meetings (with clients and/or colleagues) were created in virtual reality for training and competence development.

Opinions of training participants:

"You did a very good 'environmental interview' - you showed what we experience on a daily basis. I am very impressed with the preparation."

"The actors played the situations brilliantly - it was our everyday life!"

"Cool, you can disconnect from the outside world and focus on what the training is about."

"Compared to classroom training a plus - short duration and intense. Less stretched and less tiring than classroom training. We don't lose a whole day. Usually when we have training there is work, emails, life going on at the same time. I can repeat selected exercises many times."

"A great solution for 'covidian' times".

Customer feedback:

“This is an excellent and welcome solution for our organisation. In this method the participant will really learn new behaviours. Managers will be helped to step into new roles (…).”

Bartłomiej Górniak, Strategic Account Manager and Sales Excellence, Lafarge

Other realisations:

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