Here is an example of ‘bespoke’ training, created to the individual order of the client – Lafarge Cement S.A. The task set for our company was to increase the effectiveness and attractiveness of the Polish edition of the globally operating Sales Academy. Thus, we had to fit into the already existing concept and programme of the training, which is implemented in dozens of countries. The project concerned both VR materials for classroom training and training on learning stations. The training courses are delivered by Lafarge trainers.

What does the work look like in such a case?

As with any training we design, we start by identifying and analysing the client’s training needs. We conduct interviews and surveys with both training commissioners and prospective participants. We then design the training – in the case of VR training, this also means designing the scripts for the videos we will shoot for the client. All materials are reviewed by the client, so we can be sure that we reflect the company culture faithfully. Nothing spoils the impression of reality more than mistakes in ‘industry jargon’……

The next phase is the selection of actors suitable for the roles, filming and editing of the whole – the VR application and training on the e-learning platform. We recommend showing the finished product to a small group of testers and possibly improving it according to the client’s suggestions, before disseminating it on a wider scale – which is how it was done at Lafarge. The next important step is Train the Trainer – this allows internal trainers to get to know the training “inside out” and master working with VR. Last but not least – this training is conducted by the client’s internal trainers, with occasional support from IDEACENTER trainers.