Sales Academy in VR

rozszerzona rzeczywistość

Sales academies are usually designed to the specific needs of the client. And so it was this time. In 2020, we created a Sales Academy for an individual order from Lafarge Cement S.A.. The client’s need was to increase the effectiveness and attractiveness of the Polish edition of the globally operating Sales Academy. The project involved both VR materials for classroom training and training on learning stations. Lafarge salespeople and managers are already using VIREMO™, as we have already started the first training sessions during the pandemic.

Lafarge Sales Academy in numbers:

  • 8 training modules for salespeople
  • 2 training modules for managers
  • 97 VR/360 videos
  • 11 VR training apps
  • 224 exercises in VR

 

Key findings:

  • More than 90% of participants rated the VR exercises as attractive or very attractive.
  • The use of learning stations reduced learning time by 3 times compared to VR training with a trainer in the room
  • Exercises in VR increased participants’ learning experience by 6 times, compared to traditional training

Participants highlight the strengths of VIREMO™:

  • You have done a very good ‘environmental interview’ – you have shown what we experience on a daily basis. I am very impressed with the preparation.”

  • The actors played the situations very well – it was our everyday life!

  • Cool, you can disconnect from the outside world and focus on what the training is about.

  • Compared to the classroom training a plus – short time and intense. Less stretched and less tiring than classroom training. We don’t lose a whole day. Usually when we have training there is work, emails, life going on at the same time.

  • I can repeat selected exercises many times.

  • Great for ‘covid’ times.

Bartłomiej Górniak, Strategic Account Manager and Sales Excellence, Lafarge evaluates our product: “This is an excellent and welcome solution for our organisation. In this method, the participant will really learn new behaviours. Managers will be helped to step into new roles (…).”

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